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When men's clothing brand Williams and Kent came to us they were hesitant about the value of Facebook advertising. Using their customer data to create high value Lookalike audiences, then aggressively testing a number of different creative and copy combinations we were able to achieve an 11x return on ad spend within 2 months.
Additionally, due to our ads, the site had the 2 highest trafficked months in it's 5 year existence.
White labeled for another agency, building a funnel over the Black Friday/Christmas season that drove an 11x ROAS (return on ad spend).
Using Dynamic Product Ads we were able to re-target traffic from search, email and direct - as well as our own top of funnel ads - both to up-sell and cross-sell potential buyers, creating a 21x ROAS from just these ad sets.
We were called in to re-configure a campaign that was creating only 2 sales per day of a high end beauty product. We created new audiences to target, tested several different ad variations, and began delivering over 20 sales per day.
In fact, the agency we were white labeling for told us to pull back on the ad spend, as the client was concerned about running out of inventory!
If you've ever tried Facebook ads before, you'll understand exactly how much more complicated they really are - and that doing them wrong will end up costing thousands of dollars. We let entrepreneurs focus on their zone of genius by taking the whole process off their hands.
We'll build your funnel, establish your targeting, put together your ad creative, and then monitor and test it all until we crack the results you're after!
WE'RE SO GOOD AT THIS, WE ARE WHO OTHER FACEBOOK ADS AGENCIES BRING IN TO DO THEIR HIGH VALUE E-COMMERCE CLIENTS!!
11:11 Digital is a Facebook Ads agency dedicated to implementing strategies and tactics which deliver amazing results for e-commerce brands .
Founder and Chief Strategist Alex Afterman has been working in a variety of marketing and product roles for the last 15 years. Prior to founding 11:11 Digital, Alex was Head of Audience Development for Future Publishing PLC, an international digital publisher in the tech, gaming and entertainment verticals.
He developed the paid social strategy for the business, managing over $30k per month in Facebook ads, delivering significant ROI. He helped facilitate 181,000 ecommerce transactions totaling over $21 million in revenue during the Black Friday 2016 period.
